Astro Jupiter and Venus Spirits Closures:
increasingly beautiful, increasingly safe.
The market of alcoholic beverages is one of the most important in consumer products, with an annual value of about $30 bn and with significant growth rates in many countries, especially emerging ones.
It is a market characterized by two peculiarities:
Strategic importance of packaging in communicating brand status and personality: in an over crowded competitive environment, all major brands are moving toward increasingly complex graphic solutions to communicate their uniqueness and attract the attention of consumers.
The growth of the counterfeiting phenomenon which causes great financial losses and damage to the image of major brands: in many countries, original branded products are at risk of being counterfeited by local fraudsters who refill bottles with low-quality liquids that can be harmful to consumers’ health.
Astro’s answer to these two problems are the Jupiter and Venus lines of closures, designed specifically for packaging spirits, distilled spirits, and liqueurs.
