A story of entrepreneurship and family passion.
Astro was founded in 1980 by Luigi Strocco, now the company’s president, who was joined over time by his son Davide Strocco, now the Managing Director.
Astro’s activity began in the field of plastic components and parts for both the industrial and food sectors, in which it became a leading national player in just a few years.
Since the 1990s the production and marketing of aluminum closures began and progressively extended to all types of beverages, alcoholic and non-alcoholic.
Sales grew steadily, dragged by the success of the wine closures line, leading to several expansions of the Baldichieri site to include more and more new production facilities.
Today Astro is a leading international company on the aluminum closures market, with a turnover of several tens of millions of euros, 75% of which is made abroad, and an annual output of approx. 2 bn closures.
In an industry now dominated by large, impersonal multinational corporations, Astro proudly continues to stand out by remaining the only family-run company, albeit on an international scale. To the cold logic of numbers, Luigi and Davide Strocco still prefer the warmth of personal relationships, the spirit of service to customers and the dedication that comes from a sense of belonging. All this combined with a lot of enthusiasm and pride in their work.
Our philosophy: we know that our goal is and how to get there.
The business strategy, which has led to a steady growth of its turnover, is based on clear assets:
ACTIVITIES CONCENTRATED IN A SINGLE PRODUCTION SITE
R&D, sales offices, lithography, design, aluminium and plastic processing are strategically concentrated in the Baldichieri d’Asti site, which has reached a covered area of 20,000 square metres, guaranteeing the highest possible levels of efficiency, control and flexibility.
INVESTMENT AND CONTINUOUS INNOVATION TO SUPPORT THE TRANSITION FROM INDUSTRY 4.0 TO 5.0.
We have invested significant economic resources to optimize the efficiency of production processes by achieving a high level of automation and plant interconnection, according to the logic of Industry 4.0. We are already ready for the challenges of Industry 5.0: the state-of-the-art photovoltaic system installed on the roof of the new finished goods warehouse is the first step in a series of projects aimed at reducing energy consumption. Another key issue of Industry 5.0 is the focus on worker well-being: the prestigious SMETA and ECOVADIS certifications attest to the quality of the working environment at Astro and the absolute respect for the rights of those who work with us.
HIGH QUALITY, IN FUNCTIONAL AND AESTHETIC TERMS
Our goal is for our customers to see us as the manufacturer of the best closures on the market. We aim at ‘zero defect’: all our closures are checked in-line, one by one, by means of special optical devices. By immediately disposing of the possibly imperfect ones we always ensure a perfect protection of the content and a precise and efficient application on the bottling lines.
Particular care has always been devoted to the quality of printing. The company has equipped itself with the necessary facilities to use all available printing technologies and perfectly reproduce even the most sophisticated and complex graphics, thus rendering 100% of the beauty of the original graphic design.
STRONG CUSTOMER ORIENTATION
We approach our customers as true partners and consultants. We try to understand their needs and propose solutions that are truly ‘tailor-made’ and feasible. Thanks to the commitment and dedication of our staff, we are able to offer maximum flexibility and promptness for any request, pre- and post-sales.
ATTENTION TO THE ENVIRONMENT
For us, there is no development logic that does not include environmental sustainability. We are working towards the goal of ‘zero emissions’. We are constantly experimenting with new paints to lower atmospheric emissions, while we are substantially reducing our energy consumption through the use of photovoltaic panels.
FOCUS ON HUMAN CAPITAL
We see our employees as true assets in which to invest time and energy. We promote teamwork and reward individual merit. We invest in our staff through continuous training to optimise their professional skills. We establish individual medium-term career goals and plans, so that positions of responsibility are always filled, today and tomorrow, by the most valuable employees.